2008 Router Language
Belkin, wireless, router, design language, performance, connected devices, Wifi, networking
- Thorben Neu, Creative Director
In 2008 wireless networking products were well on their way of majority penetration in the market. Meanwhile setting up and using wireless routers was still assuming the technical proficiency of an early adopter. People were not able to set up and service their routers themselves. We had made tremendous progress in designing a setup and service experience that was easy enough to complete for the untrained consumer.
In deciding on the esthetics of the product line we referenced objects that were associated with ease of use and peace of mind. The shape, colors and finishes of the routers are driven by ceramics and natural elements such as river rocks. Technical signifiers such as vent slots or LEDs have been reduced to a minimum. The goal was to empower and instill confidence in a non-technical consumer.
Product Architecture | Design Language | Industrial Design | Out of Box Experience | Installation Experience | Engineering Liaison
Design Team: Thorben Neu | Ernesto Quinteros | Oliver Seil | Yuji Ikeda | David Choi | Chad Singer | Jon Plummer.