Ritual partners with Munich based consultancy FLUID

Ritual Creative and Fluid are excited to announce their collaboration


We are excited to announce our collaboration with award-winning, Munich-based design consultancy FLUID (formerly LUNAR Europe), founded by Roman Gebhard and Matthis Hamann.

The transatlantic partnership is anchored in a common belief that a global, cross-functional perspective is essential to developing tomorrow's products and services. 


It holds many advantages for new and existing clients:

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International Perspective

We will be able to contribute an international perspective to any project. Whether it is local research in Europe or North America or a team of designers of different cultural backgrounds - together we are able to provide a solid foundation to international products and services.


Services Suite

Complementary service portfolios of will help us serve our clients better and help them with their digital transformation. We are able to offer a full suite of Insight, Strategy and User Interaction informing our teams in the design of physical, digital and service-based products.



Specializations, in particular in the field of connected devices and medical design will strengthen both FLUID and Ritual.


FLUID and Ritual expect their strategic partnership to benefit existing clients and attract international key accounts and new customers.



About FLUID:

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FLUID (formerly Lunar Europe) is a Munich-based award-winning design and innovation agency founded by Roman Gebhard and Matthis Hamann in 2007. The team of creatives, researchers, strategists and designers with international experience and diverse cultural backgrounds works for clients of all sizes from startups to small and medium-sized businesses all the way to some of the world’s most renowned international brands and companies. Find out more at www.wearefluid.com