Tablet Stand with Storage
Propelled by state and local funding laptops and tablet devices were being introduced into schools. The need for infrastructure and accessories necessary to enable, maintain and protect this investment offered a tremendous opportunity for Belkin to enter the education market.
Belkin needed to introduce products rapidly and ubiquitously to gain market- and mindshare in the education space. A viable product for the first launch needed to fulfill two strategic criteria: It needed to solve a universal challenge that emerged from introducing tablets into the classroom famously well. It also needed to be extremely simple in order to rapidly hit the market
Extensive research in classrooms from K to 12 revealed the many challenges with introducing personal mobile devices into classrooms. We generated many ideas for possible future products from our findings. One challenge rose to the top of gravity and ease of resolving it: Students in the younger age range had a hard time holding the tablets while working. Existing tablet stand cases were designed for grown ups and did not work with the developing dexterity of kids. They were too hard to set up and would collapse easily. A simple stand could help children use their tablets more easily and reduce the interruption of valuable classroom time.
The tablet stand with storage is a slightly more complex follow up product to the very simple tablet stand. It is directed at the younger age range of students who commonly use pencil boxes that are left in the classroom. It combines a pencil box with a tablet stand in order to preserve room on the desk and avoid clutter. The solution is based in work-arounds that we witnessed repeatedly in class rooms where tables were propped up on pencil cases.
Contextual Research | Opportunity Identification | Value Proposition Creation | Design Language | Industrial Design | Engineering Liaison
Thorben Neu, Avery Holleman, Ernesto Quinteros, Oliver Seil, Steve Lane