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We are experts in designing wireless products


Designing for people and performance


We understand the technical necessities that arise out of designing for performance and designing systems rather than single products.

We understand the emotional and practical desires of the networking consumer. We understand the channel and the value chain. We understand how design can add value in the wireless space.

Wireless networking products we designed grossed an excess of $2B of revenue for our clients.


Selected Projects


Belkin 2011 Routers

Designing for perfromance


Belkin 2008 Routers

Providing ease-of-use


Linksys WRT

Reviving an icon by design



Creating an ecosystem