A bright new future
Client
Belkin International
services
Product Architecture
Industrial Design
Engineering Liaison
Out-Of-Box Experience
Recognition
What it is
Design of a common enclosure language for a family of networking routers.
Challenge
Belkin was looking to update their complete router line in order to improve and communicate performance.
The proliferation of mobile devices and streaming media in people's homes dramatically increased the need for bandwidth in people's homes. The consumer needed better performance and a new wave of router upgrades was happening.
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This router line is designed to visually communicate the advanced performance the customer could expect.
It does so in an optimistic, utopian way that is reminiscent of the bright vision of the future of mid-century architecture.
We were looking to communicate performance by capturing the inherent energy of a movement frozen in time.
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We developed and tooled a ready-to-go system of enclosures and associated circuit board platforms.
This system let development teams bring product to market rapidly by choosing existing boards and housings for the technology they were looking to launch.
Without the need for design and engineering on any individual launch we managed to drastically reduce time-to-market and gain first mover advantage reliably.
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Through iterative development and testing we leveraged the packaging to reduce service calls. Unboxing the router is a choreographed experience designed to help the consumer set up the product without a problem. The user gets just the right amount of information at every step of the way in order to fulfil the task at hand.
In consumer testing the packaging increased the number of successfully completed unaided installations from one in ten participants to nine in ten.
Design Team: Thorben Neu | Yuji Ikeda | Ernesto Quinteros | Oliver Seil | Avery Holleman | Michael Wick | Jon Plummer
Photography credit: Shelving system designed and photographed by Performa (www.performa.de) / Lunar eclipse courtesy of NASA / Exploded View designed and photographed by LUCYANDBART (www.lucyandbart.blogspot.com
