Linksys WRT, wireless, router, design language, performance, connected devices, Wifi, networking
- Thorben Neu, Creative Directorben Neu, Creative Director
Linksys, a legendary name in the home networking space, was losing market share. After a change in corporate ownership Linksys wanted to send a strong signal to the market that they were back by reviving their most iconic and most successful product ever – the WRT router.
Our objective was to create brand value through design and leverage the loyal following that the classic WRT has acquired in over a decade of being in the market. The new router needed to clearly be identifiable as WRT yet look more modern and powerful and satisfy the technical requirements of a modern router.
The design team established a visual vocabulary by analyzing the design elements used by the classic WRT resulting in the black and blue color breakup, a horizontal posture and pronounced feet as key elements to carry over. Simultaneously we were collaborating with the technical teams to establish the board architecture and antenna strategy that would enable optimal performance.
WRT has been the most successful product introduction in the history of the company. Linksys was able to gain much exposure and rave reviews in the technology press and overwhelming market success. The process of developing the product helped galvanize the Belkin and Linksys teams and introduce an experience-led development culture. WRT won the coveted iF Design Award by Industrieforum Hannover.
- Dong Ngo/CNET
Product Architecture | Industrial Design | Interface UX | OBX | Installation UX | Packaging Design | Engineering LIaison
Design Team: Thorben Neu | Greg Thüne | Ernesto Quinteros | Oliver Seil | Jon Plummer | Oliver Seil | Senka Agic